Niche Marketing

Niche Marketing is a very concentrated form of marketing. Unlike some other forms of marketing that target a broad range or large group of consumers, niche marketing involves targeting a very specific, well defined segment of the market.

Why is Niche Marketing Important

Niche marketing often focuses on market segments that are poorly targeted, or not target at all. businesses that capitalize on the opportunities that lie in an untapped segment can open up the doors for an influx of success. Marketers identify the niches to target by identifying the desires and need of consumers in specific segments

Efficiently tailoring a markeing campingn to a niche audience is crucial. Marketers that create a well defined niche have ability to create a very personilized campaign with greater appeal (and if well-excuted, greater ROL). Providing goods and services to a market segment that has gone unaware that the niche exist, and iarger companies don't think that targeting a small niche is worth their time. companies taht target these niche audiences will endowed with first mover advantages that give the company better positioning against new competirs