INTRODUCTION
According to Philip Kotler "Market Segmentation" is the subdividing of market into homogeneous sub-set of customers, where any subset may conceivably be selected as market target to be reached with distinct Marketing Mix. As a conclusion, is the process identify and analyze subgroups of buyers in group market that has same characteristics for example frequency of buying.
LEVEL AND TYPES OF MARKET SEGMENTATION
Segmentation is the instruments that connected to choose target market and positioning to alternative to get comparetitive advantage.
Below are figure to understand detail of levels and type of market segmentation that shown in the figure above:
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